Crafts & Small Business
Family workshops, artisans and traditional trades deserve software as good as any enterprise uses. We've built a Marathi-first app that runs Ganapati idol workshops in Kolhapur.
The landscape
Where small businesses are heading
Millions of small businesses run on notebooks, phone calls and memory. They are not short of ambition; they are short of software that fits them. Most business tools are in English, assume a desk and a laptop, and charge for features nobody in a family workshop needs.
That is changing fast. Smartphones, UPI and WhatsApp are already part of every owner's day, and software built around them, in the owner's own language, gets adopted in days rather than months. We saw it firsthand with MurtiTrack: owners who had never used business software were taking orders on it almost immediately.
Ideas
Software worth building here
Tools we'd suggest looking at first in this sector. Each can start as a small release and grow from there.
- 01Orders, stock and pre-orders
- 02Customer statements and reminders on WhatsApp
- 03Artisan and piece-rate wages
- 04Supplier purchases and payables
- 05GST-ready invoices and reports
- 06Multi-user access for family and staff
- 07Seasonal demand planning
- 08Apps in Marathi and other regional languages
In production
We've built for this sector
Crafts & Small Business · Built with Unitary Tech
MurtiTrack: Running Kolhapur's Ganapati Workshops in Marathi
Built jointly with our sister company Unitary Tech, MurtiTrack moves Kolhapur's family-run idol workshops from paper ledgers to the phone: stock, orders, artisan wages and WhatsApp follow-ups, all in Marathi.
Read the case studyServices
Where we'd start
Engineer & Integrate
Mobile Apps
Apps people keep on their home screen.
Discover & Design
UX and UI Design
Screens people understand on the first try.
Engineer & Integrate
Custom Software Development
Software shaped around how your business runs.
Engineer & Integrate
Integrations and APIs
Make your systems talk to each other.
More sectors
Nearby industries
Retail & D2C
Sell in the shop, online and on WhatsApp from one stock count.
Restaurants & Hospitality
Faster service, fresher menus and numbers you can trust.
Manufacturing
Job cards, stock and dispatch on a screen instead of a register.
Insights
Further reading
Software in your customers' language
Translating the labels is the easy part. Fonts, numbers, sorting, documents and everyday vocabulary decide whether a Marathi or Hindi product really works.
Designing around WhatsApp
For many Indian businesses, WhatsApp is the main customer channel. How to automate invoices, reminders and updates without breaking the rules or annoying customers.
QR ordering for independent restaurants
What we learned building a QR ordering platform that runs every day in a working bistro: what guests need, what staff need and what has to stay on the server.
Before you ask
Something else on your mind? Send us a message.
Our sector isn't listed. Can you still help?
Very likely. These are the sectors where we see the clearest opportunities, not a closed list. If your business runs on information, we can probably help it run better.
Do you understand businesses outside the big metros?
Yes. The products we've built run in smaller cities such as Kolhapur and Malkapur, and we design for the phones, networks and languages found across India, not just in the metros.
Can you build software in Marathi or other Indian languages?
Yes. We plan for languages from the first design, including fonts, number and date formats and reports, instead of translating at the end.
How do you handle sensitive data in health or finance?
With care from the first sprint: we collect only what's needed, restrict access by role, log who did what and follow the data protection rules that apply to your sector.